RICHPRIME GLOBAL INC. is the leading distributor of branded children's products in the Philippines.  
We bring high quality children's products to the market, from toys, infant products, fashion, footwear and cosmetics.  We care about our people, our customers and our partners by exceeding expectations and delivering value.    

RICHPRIME is the Licensing agent for global kids brands such as Barbie, Hot Wheels, Fisher-Price, Monster High and HIT Entertainment bringing consumer goods to the reach of more Filipinos.

RICHPRIME takes pride in building brands successfully in the Philippines for over 30 years with its strong marketing, distribution, logistics and sourcing capabilities. 

We are a company that's about its PEOPLE, BRANDS and INNOVATION.

 

RICHPRIME GLOBAL INC. is an operating unit of RICHWELL TRADING CORPORATION.