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RICHPRIME GLOBAL INC. is the leading distributor of branded children's products in the Philippines. It maintains the dominant position across different segments from toys, infant, fashion, footwear and licensing through its extensive sourcing, distribution and marketing capabilities. We believe in providing quality products with good value to enrich the lives of Filipino families and children.

We aim to bring high quality children's products to the market -- from toys, infant products, fashion and footwear. We are also the Licensing agent for global kids brands such as Barbie, Hot Wheels, Fisher-Price and Monster High. RICHPRIME takes pride in building brands successfully in the Philippines for over 30 years with its strong marketing, distribution and sourcing capabilities. We are a company that's about its PEOPLE, BRANDS and INNOVATION.


"Every Child Deserves a Happy Childhood"
With our fervent entrepreneurial spirit, Richwell Trading Corporation is dedicated in providing Filipino families quality products towards living a higher quality of life.


Providing our customers and the Filipino public quality products that exceed their expectation;
Establishing and maintaining partnership with businesses and individuals who share our business values;
Training motivating our workforce by ensuring a healthy workplace dedicated to their development and personal growth; and
Nurturing our entrepreneurial spirit in search of new and profitable ventures that enhance our position in the industry.